CityLife

When you think of Milan, Italy, you probably think of the Duomo di Milano, high end fashion, or even finance. But you probably don't think about the Generali CityLife district in the heart of the city, home to a beautiful green space, shopping, housing, and most notably the Tre Torri that tower over the skyline. To showcase the beautiful and simple architecture that the CityLife district is home to, I created an out of home campaign that combines the beauty of early art nouveau with the modern architecture of the Tre Torri.